The Financial Crisis Of 2008 - 1384 Words

The turmoil in the financial markets also known as the financial crisis of 2008 was considered the worst financial crisis since the Great Depression. Many areas of the United States suffered. The housing market plummeted and as a result of that, many evictions occurred, as well as foreclosures and unemployment. Leading up to the financial crash, most of the money that was made by investors was based on people speculating on investments like real estate, stocks, debt buying, and complex investment tools instead of actual tangible products that people purchased or needed. There are a number of dangers that arise when investors make large sums of money that are not tied to the actual value of a product and investors should not be able to make substantial profits off of the misfortune and poor choices of others. Those practices are very unethical and there should have been an increase in government intervention after the financial crash of 2008. The financial crash of 2008 was result of deregulation and male dominance in the financial services industry. When investors make large sums of money on investments that are not tied to the actual value of a tangible product a number of dangers can arise. During the financial crisis of 2008, investors were making money off of home owners who paid their mortgages. Because of leverage, the investors made more money than they should have because after multiple homes were foreclosed the home-owners that continued to pay their mortgageShow MoreRelatedThe Financial Crisis Of 20081747 Words   |  7 PagesThe economic crisis of 2008 was one for the ages, it changed the world of investing forever. That year, the stock market crashed, bank failures and the infamous wall street bailout that can all be traced back to the subprime mortgage crisis.. The 2008 economic crisis rocked the global economy for the worst, and to this day the United States is trying to recover from the impact that the crisis had. In order to understand why exactly the banks failed people have to understand the subprime mortgageRead MoreThe Financial Crisis Of 20081817 Words   |  8 PagesThe financial crisis of 2008 did not arise by chance. The meltdown was precipitated by systematic striping away of the New Deal era policies of bank regulation. Most notable of these deregulatory acts was that of the Gramm-Leach-Bliley Act of 1999. This bill repealed the legislation which held commercial banks and investment banks separate. As the beginning of the 21 century approached many bankers clamored for an end to the policy of the â€Å"firewall† between Investment and commercial banks. Gramm-Leach-BlileyRead MoreFinancial Crisis 20085972 Words   |  24 PagesCORPORATE FINANCE THE GLOBAL FINANCIAL CRISIS 2008 Group’s member:Nguyá »â€¦n NhÆ ° Nam (C)Phan Thu AnNguyá »â€¦n Thà ¹y DungHoà  ng Bà ¡ SÆ ¡nNgà ´ Thá »â€¹ à nh Tuyá º ¿tDate: 28/11/2014 | AbstractIn 2008 the world was fell into the worst financial crisis since the Great Depression of 1929-1933. Although this crisis has gone, however, its consequences for the economy of many countries is very serious, even now many nations are still struggling to escape difficulty. Just in a short period, the crisis originating from AmericaRead MoreThe Financial Crisis Of 2008 Essay2044 Words   |  9 PagesThe 2008 financial meltdown resulted in the most treacherous investment landscape observed since the great depression. The most notorious issue was the subprime mortgage crisis, which had a ripple effect felt through every market in the world. The banks, whose leverage rate should never have been higher than two times capitalization, surged as high as thirty to forty times market cap. With this level of exposure, any unforeseen market fluctuations could mean disaster. Lehman Brothers, the oldestRead MoreThe Financial Crisis Of 20081125 Words   |  5 PagesA mortgage meltdown and financial crisis of unbelievable magnitude was brewing and very few people, including politicians, the media, and the poor unsuspecting mortgage borrowers anticipated the ramifications that were about to occur. The financial crisis of 2008 was the worst financial crisis since the Great Depression; ultimately coalescing into the largest bankruptcies in world history--approximately 30 million people lost their jobs, trillions of dollars in wealth diminished, and millions ofRead MoreThe Financial Crisis Of 20081689 Words   |  7 PagesOur society seems to doing well since the financial crisis of 2008. The country is recovering from the Great Recession, unemployment is down and the global domestic product is up. People have jobs and are paying taxes. President Obama lowered our budget deficit and promised to make healthcare more available to all. On average, America is well on its way to recovery. But what about the people that slipped through the cracks of the financial stimulus pl an? These are the people that lost their jobsRead MoreThe Financial Crisis Of 2008 Essay2553 Words   |  11 PagesWhen you think of the 2008 financial crisis that affected not just the US economy, but the world as a whole, most average middle-class Americans won’t really know what triggered this economic disaster. Most will probably blame, and rightfully so, those large corporations on Wall Street. These corporations, which deal with insanely large amounts of money, will always be wary of their stocks decreasing. But they also know that 99% of the time, everything will go back to normal in the future. What theyRead MoreThe Financial Crisis Of 20082083 Words   |  9 PagesEver since the economic virus called â€Å"negative interest rates† scattered over European and later Japanese banks, our economic system has been the most unstable since the financial crisis of 2008. The virus, negative interest rates, is a concept in which the central bank charges interest in bor rowing money and holding an account. It was brought forth in efforts to increase economic growth by giving commercial banks a tax on the large amount of reserves they hold in the bank. In other words, commercialRead MoreFinancial Crisis of 20081794 Words   |  8 PagesThe Financial Crisis of 2008 was the worst financial crisis since the Great Depression, however a lot of American’s want tougher law of be enforced against executives and companies they think started the mess (Jost/Misconduct). Civil charges have been brought up against major banks for misleading investors, but a federal judge rejected a proposed settlement saying it was too lenient (Jost/Misconduct). The flood of subprime mortgages roiling the housing market in the U.S. is also causing the worldwideRead MoreThe Financial Crisis Of 20081946 Words   |  8 PagesThe world before the financial crisis of 2008 had stability. Iceland in 2000 was viewed as the perfect place to live and have your family grow. Icelan d had clean energy, high standard of living, jobs, and low government debt. Iceland was a place were children played and parents laughed and enjoyed their life. Everyone lived well; Iceland was the role model of finance, until it all melted away. Iceland let giant corporations come into its territory and exploit its geothermal and hydroelectric resources

Research Images Taken From Mobile - 1015 Words

Figure 5.2: Clinical images taken from mobile (â€Å"Clinical images and the use of personal mobile devices’, n.d.). 6. Identity Theft Identity theft is an act of stealing and using another person’s identity in an unauthorized way and has become one of the most significant problems throughout the world today (Reynolds, 2015, Glossary). Nowadays, websites and Social media has become the best medium to share and upload the personal photos. This is good because the photo will remain on these platforms for longer period and can be revisited to see those photos at any time. However, there are security, safety and privacy risks associated with it (â€Å"Photos, videos and social media†, n.d.) Social Networks are the prime targets of the attackers because it contains huge number of user information as well as their photos. Attacker can use different technique like profile cloning in which they create a fake profile of someone and use it to get the information of others account, and social phishing i.e. attracting the user to the fake website that looks genuine and get their information to steal the identity of the user, which is termed as identity theft (Gunatilaka, 2011). Social Networks have added a new layers of complexity to define the computers and information privacy. In a Facebook, there is a facial recognition software that has a capacity to automatically identify a person in the uploaded photo, which is one of the major concern in terms of the privacy of the person (â€Å"SocialShow MoreRelatedEffects Of Brand Image On Consumer Decision Making1727 Words   |  7 Pagesbrand image on consumer decision making process- a comparative analysis of Apple iPhone and Samsung Galaxy Smartphone in the United Kingdom. Research Proposal Part B Executive summary Earlier companies use to concentrate on making a brand image is to only entice new customers but these days theories have turned around. Maintaining the brand has become one of the prime targets’ for marketing professionals in order to gratify existing customers. There are approx. 103 mobile manufacturingRead MoreUnderstanding The Concepts Of Price, Quality And Value From The Consumer Perspective Essay1734 Words   |  7 Pagesconsumers and products and how the consumers relate quality, price, and value in their deliberations about products and services. The objective of this paper is to define the concepts of price , quality and value from the consumer’ perspective. To work on these objectives, a review of previous research was done by an exploratory investigation of quality and value in the product category of beverages (place). Company interviews, a focus group interview and 30 in-depth consumers interviews conducted and generatedRead MoreFuture of Nursing Informatics in Trinidad and Tobago Telehealth Services1638 Words   |  7 Pagesusing this technique is to ensure full compatibility and coherency with any existing systems as well as consistency with different smart phone platforms. Question 1 Gathering Requirements Techniques Our sources for the app requirements will come from customers (hotel management), hotel IT personnel and hotel guests. Hotel management will provide the initial needs for the app, identifying the general purpose and function of the app as well as detailing procedures and protocols for example roomRead MoreSocial Network Sites and Social Interaction1403 Words   |  6 Pagesmanagement (IM) and this is which means that every participant in a social interaction defines the situation with the information that is being exchanged, and this information is modified in a way that allows individuals to obtain a desired reaction from others. There are various tactics of IM and one of them is called self-presentation. Self-presentation encompasses all of the efforts individuals make in order to influence others’ perceptions of themselves (cite). Early scholars such as Goffman referredRead MoreTraditional Ideas Of The Screen1348 Words   |  6 PagesOntology of Film (1971), Stanley Cavell believes, â€Å"A screen is a barrier†¦It screens me from the world it holds - that is, makes me invisible. And it screens that world from me - that is, screens its existence from me.† After reading what Cavell had written, people may believe that he is correct in saying that what the screen holds makes us invisible. An example of this is when we go to the cinema or are using our mobile phones we are somehow not completely in reality, we forget who we are whilst involvingRead MoreMobile Phones and Their Effect on Society Essay example1166 Words   |  5 Pagesacquainted with tools and amenities of the object. Due to so many facilities provided by mobile phones nowadays, the abundant part of users becomes sightless about the history, the effects in the future and diseases it might cause in our health. The purpose of this research paper is to present how the mobile phones have affected people’s lives and the future use of them. First, this research will reveal how the mobile phone emerged and who pioneered the idea. Later it will discuss about new technologiesRead MoreE Commerce : An Opportunity For Fashion Retailers795 Words   |  4 PagesCommercialising Fashion in the Digital Age E-COMMERCE / RETAIL Mobile Commerce: What Fashion Retailers Need to Know FUTURE COMMERCE Sustainability: A Dirty Word for a Clean Cause FUTURE COMMERCE On Production, Provenance and Supply Chain Ethics FUTURE COMMERCE Future Luxury: Recalibrating Luxury for the Digital Economy E-COMMERCE / RETAIL In-Store Mobile Technology: An Opportunity for Fashion Retailers Ahead of Fashion Digital s FD Mobile event on March 24, 2015 in New York City, we continue to delveRead MoreThe Negative Effects Of Social Media1209 Words   |  5 PagesCan we relate this to the way social media is the reasonings for the world’s problems and concerns? Social media can be classified as propaganda that is rapidly progressing. It is starting to impact so many lives that is affecting those negatively. From the way technology was brought to the world about 180 years ago, its’ use is becoming adapted through generations. Many are losing out on explorations learned as young children, due to being stuck on technology. Even though there are educational advantagesRead MoreThe Use Of Social Media1001 Words   |  5 Pagesway that sexual violence can be perpetrated (Mcglynn and Rackley, 2017). Due to the development in mobile phone technology that has become increasingly more intelligent and complex, cameras are included as a standard feature on most smart phone models, which allows people to share images and videos with ease in a matter of seconds. The technological advancements allow a person to take an incident image, distribute it and coerce a victim all via the use of one tool which makes it extremely accessibleRead MoreThe Marketing Communications Mix Essay1720 Words   |  7 Pagesat an airport and then having a video call to each other. The advert is supposed to show that with 3G you can stay together. Another of their adverts features David Beckham (see fig 1.1) watching football highlights on his mobile. Fig 1.1 Vodafone have also taken images from these adverts (see fig 1.2) and turned them into posters which will be put in places around cities and towns where they can be seen by a large number of people. The posters have also been strategically put on road sides particularly

Essential Skills Leadership Effectiveness

Question: Discuss about the Essential Skills for Leadership Effectiveness. Answer: Introduction Workforce diversity aims at maintaining the similarity and differences among the employees of the organization. Diversity in an organization may occur in terms of race, religion, age, cultural background, gender, physical abilities, disabilities, and sexual orientation (Canas and Sondak 2013). After the analyzation of various papers and research papers, it has been clearly stated that workforce diversity is one of the strengths of any organization. It provides experiences, innovations and ideas to the organizations, thereby, improving the productivity of the organization. With the major objective of the organization to earn profit and to enhance productivity, a diversified workforce is quite efficient in nature. Yet, it could be stated that the management of such a diversified workforce is considered as a major challenge for the organization. The organizational framework must be able to manage the diversities of the workforce. It must be capable of providing the employees with better facilities and scope of improvements (Chuah 2013). In this report, the effect of globalization o raising the diversity of the work place has been analysed. This diversity has benefits and challenges associated with it. Diversities within an organization would be helpful for reducing the lawsuits and raising the opportunities for the company to raise their productivity (Harvey and Allard 2015). The challenges faced due to diversity are analysed that are faced by the organization are negative attitudes and behaviour, which can harm the work structure of the organization. Diversity Diversity can be defined as the understanding and acknowledgement of the differences that exist in an organization. It is quite vital for the organizations to embrace the changes in an organization as it helps them to explore new innovative ways of expanding their business. Managing diversity in an organization leads to produce a main component of efficient people managing in the place of work (Business Insider 2016). Due to the presence of reducing the size of the company and outsourcing within an organization, significant changes have taken place. These changes have been quite vital in changing the workplace practices of the organization. These changes directly affect the human resource management of the organization. With the involvement of new technologies and globalization in an organization, and there has been a trend toward longer working hours. Diversity plays a critical role in everything that is done in an organization, including the diversity of thought that is brought to serve the clients. Benefits of diversity The importance of workplace diversity could be taken into consideration by stating that diversity in race, cultural diversity and gender helps in creating better organizations and newest workplace frontier improvises the minds of the individuals. There are two kinds of people, one who is considered as an analytical thinker and the other, who thrive in creative zones. Some individuals love spontaneity, while others are organized planners (Chuang 2013). When all the different kinds of thinkers are mixed in an organization, stimulation is generated with respect to creativity, efficiency and insight. With various thinkers in the workplace, it is quite helpful for the organization to focus on innovations. It raises the productivity of the organizations. There are five steps to raise the diversity in the companies. These steps would be to hire the unconventional candidate, know the qualities of the team members and leverage their unique talents, encourage the individuals to come up with th eir individual perspectives. The involvement of transition in culture of the workplace, creation of improvement and productivity takes place in the firm. Creating a culture in the organization that welcomes diversities in the organization and improves the productivity of the organization. Diversity of the workplace can be beneficial for both the associates and the employers. A diverse form of workplace is considered as a reflection of the changing world of the marketplace (Saxena 2014). Diversity management can instigate a fair and safe work atmosphere, which raises the opportunities and challenges faced by the organization. Challenges in diversity There are various challenges in managing a diversified workplace. It is more than simply acknowledging the differences of the people. Managing a diversified organization involves the manager to face differences and discrimination about various aspects prevailing in the workplace. These discriminations and differences might pose a threat to the smooth functioning of the organization (Forbes.com 2016). There exist various negative attitudes, which harm the working relations within the organization. It adversely affects the diversity of the workplace. Negative attitudes and behaviour in the workplace include prejudice, stereotyping, and discrimination, which should never be used by management for hiring, retention, and termination practices. Required tools for managing diversity One of the efficient ways of managing the challenges faced due to diversity in workplace is by efficiently managing the organization. An efficient leader in an organization would help in acknowledging the diversities within an organization that would affect in raising the productivity of the organization. With an efficient leadership form to be assisted in an organization, the importance of diversities that are present in the workforce could be analysed and used in a productive way. Technological innovations, globalisation and demographic changes has caused various differences among the individuals of the organization. Leaders of such organization need to involve cultural awareness, interpersonal skill, global mindset, and effective manager employee relationships (Green et al. 2002). It is quite important for such leaders to improve the performance of the company, take the responsibility of the society and other international leadership skills and cross culture human relations. With the help of these attributes, the leaders would efficiently explore and investigate the diversities of the work force and improvise better strategical implementations in the economy. This would in return help in improving the productivity if the organization. Conclusion A diverse workforce helps in changing the methods and processes that are analysed while analysing the processes of the organization. Every human is different, therefore, his or her perspectives regarding the same problem is different. The society has discriminated the people in various aspects, which imply a transition among the attributes of the employees. The organization that is quite efficient in maintaining the diversity of the organization would be successful in framing a distinctive position of the firm among its competitors, sustain the growth of the firm along with improvising the change management of the firm. Reference Business Insider. (2016). Why 'Thought Diversity' Is The Future Of The Workplace. [online] Available at: https://www.businessinsider.in/Why-Thought-Diversity-Is-The-Future-Of-The-Workplace/articleshow/23169224.cms [Accessed 5 Dec. 2016]. Canas, K. and Sondak, H., 2013.Opportunities and challenges of workplace diversity. Pearson Higher Ed. Chuah, J.V.H., 2013. Diversity in the workplace. Chuang, S.F., 2013. Essential skills for leadership effectiveness in diverse workplace development.Online Journal for Workforce Education and Development,6(1), p.5. Forbes.com. (2016). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/glennllopis/2016/04/23/is-diversity-good-for-business/#5ac3409512e8 [Accessed 5 Dec. 2016]. Green, K.A., Lpez, M., Wysocki, A. and Kepner, K., 2002. Diversity in the workplace: benefits, challenges, and the required managerial tools.University of Florida,1(4). Harvey, C.P. and Allard, M., 2015.Understanding and managing diversity. Pearson. Saxena, A., 2014. Workforce diversity: a key to improve productivity.Procedia Economics and Finance,11, pp.76-85.

Romeo And Juliet Details Essays - Characters In Romeo And Juliet

Romeo And Juliet Details Romeo and Juliet William Shakespeare is generally regarded as one of the greatest writers of English literature. Romeo and Juliet is considered one of Shakespeare's most popular plays of all time. It is a compelling and timeless drama about innocent, young lovers separated by their feuding families. In Romeo and Juliet, Romeo Montague is the tragic hero. As the play develops, Romeo grows from boyhood to manhood through his change from lust to love. In the beginning of the play, Romeo is a little boy moaning over love. Sad because he is not with the women he believes he loves, "Bid a sick man in sadness make his will. Ah, word ill urged to one that is so ill!" . Never experiencing the true meaning of love; he prances around, acting as if he knows of true love. For example, He explains his emotions to be, "A madness most discreet, A choking gall, and a preserving sweet" (I, i, 191-192). He believes he is in love with Rosaline, "I do love a woman" but is only lust from a young man ( I, i, 203). It is lust because Romeo is easily persuaded by Benvolio to go to the Capulet ball to look upon other beautiful ladies, "Sups the fair Rosaline whom thou so loves; With all the admired beauties of Verona. Go thither, and with unattainted eye Compare her face with some that I shall show, And I will make thee think they swan a crow" (I, ii, 85-89). Romeo enters the Capulet ball where he meets Juliet. At the ball, Romeo sees Juliet for the first time, "What lady's that, which doth enrich the hand/Of yonder knight?" (I, iv, 41-42). There is no turning back for him now. He does feel something, "Did my heart love till now? Forswear it, sight!/For I ne'er saw true beauty till this night" (I, v, 51-52). Is it love at first sight? He is quick in his confession of love towards Juliet. It is not love but lust because hours before those same feelings were devoted to Rosaline, "She hath forsworn to love, and in that vow/Do I live dead that live to tell it now" (I, i, 221-222). Romeo is still young and wild at heart. His emotions are uncontrollable. He is not mature enough to know what he is feeling. Romeo chases Juliet to the balcony, and speaks softly to himself as he see her, "Her vestal livery is but sick and green, And none but fools do wear it. Cast it off" (II, i, 7-8), which has sexual meaning. Interpreted means, "You don't look good in those clothes so Take them off!". This is an example of lust at its highest peak. Also in the balcony scene, as Juliet is being called upon by the nurse, Romeo says, "O, wilt thou leave me so unsatisfied," also being of sexual context (II, ii, 125). In astonishment, Juliet replies, "What satisfaction canst thou have to-night?" (II, ii, 126). Romeo replies back, "Th' exchange of thy love's faithful vow for mine" (II, ii, 127). Only knowing Juliet for a matter of hours; he confesses his love, and has already forgot about Rosaline, "No. I have forgot that name and that name's woe" (II, iii, 46). Wanting to marry Juliet, Romeo goes to Friar Lawrence for help, "I'll tell thee as we pass; but this I pray, That thou consent to marry us to-day." (II, iii, 63-64). From this point, it does show that Romeo is starting to get serious about his affections towards Juliet. Without consent from their parents, Romeo and Juliet get married. The true Romeo is starting to emerge as he steps up to the manly responsibilities of marriage. After being married, Romeo is confronted by Tybalt. Romeo hesitates in fighting him, "I do protest I never injured thee, But love thee better than thou canst devise. Till thou shalt know the reason of my love; And so, good Capulet, which name I tender/ As dearly as mine own, be satisfied," because Tybalt is family to him now (III, i, 68-71). This is where Romeo shows the deepest passions of love towards Juliet. Fighting is the last thing on his mind. He does not permit himself to fight Tybalt because of his love towards Juliet. Tybalt, the villain he is, pushes Romeo into fighting him by killing Romeo's bestfriend, Mercutio. Romeo slays Tybalt, and is thereby banished by the Prince, "Immediately we do exile him hence" (III, i, 185). After Romeo

The Best Way to Write Sales Case Studies That Get Leads - CoSchedule

The Best Way to Write Sales Case Studies That Get Leads As you’re probably aware, social proof  plays a major factor in buying decisions. In a survey of online consumers, 85% of respondents  said they read up to 10 reviews before they can trust a business. Not all types of social proof are created equal. A handful of product page reviews might be adequate in order to sell a $10 necklace on Shopify, but in order to sell a high ticket item of $1000 or more you’re going to need more significant forms of social proof. For B2B businesses, sales case studies are an excellent tool for driving leads. Legendary marketer Neil Patel  used email case studies to increase his deal closing ratio by 70%. He increased his sales by 185% by testing 3 different case studies. In my business, I’ve also had been able to drive significant amounts of leads using sales case studies. You can too- just follow these tips. Get Your Free Sales Case Study Template Bundle Dont waste time writing your case study from scratch! Download these three templates and make the job easy: Sales Case Study Template (Web): Use this Word-based template to craft your copy for your development team to turn into a web page. Sales Case Study Template (Word): If youll be creating a downloadable PDF-based case study, use this Word template to compile your content before handing it to a designer. Bonus Audience Persona Template: Better understand the target audience for your case study by building an audience persona. The Best Way to Write Sales Case Studies That Get LeadsSales Case Study Creation There are a lot of steps that go into creating a case study. Let's cover them one by one. Create a Buyer Persona If you don’t already have one, I recommend creating a buyer persona  document for your business. Hubspot generously offer a selection of downloadable buyer persona templates, but you can make your own if you wish using the following steps: Give your persona a name, this allows you to think of them as an individual. You may even want to add a photograph too. Create a document with two columns. On the left, list the following demographic traits: age, gender, marital status, education level, income and location. Also on the left, add psychographic traits: interests, values, pain points  and challenges. On the right, carefully craft your answer as best you can for the specific individual. You should be left with something similar to this (courtesy of Hubspot): Select a Relatable Customer When you know your ideal buyer intimately, you can pick a client for your sales case study who is a perfect representative of this persona - someone other potential clients will be able to relate to. Be sure to feature a headshot from the client, as well as a complimentary quote for maximum credibility. Ideally, this quote should pertain to one of the core strengths of your business (something that your competitors cannot replicate). Tips for creating a killer quote image: Ensure you receive a high-resolution headshot from your client. Use a quote that pertains to the core strengths of your business (something that your competitors cannot replicate). Keep the color scheme consistent with the rest of the landing page. If you don’t have the resources to hire a designer, consider using Canva  to create the quote image for free. This example from one of Hubspot’s case studies  is great because it succinctly mentions an advantage the brand has over a competitor. From Problem to Solution Creating a compelling sales case study requires storytelling. First, you need to consider how your product helped your client go from point A (revisit the common pain points in your buyer persona) to point B. To find out this information, I recommend surveying your client via email (some marketers prefer face-to-face conversations, but I find email to be more efficient since they have more time to think about their answers and you’ve got a written record of the conversation to refer back to). Ask them: What problems were you experiencing prior to working with us? What are your long-term goals? What made you choose us instead of a competitor? What are some of the (measurable) benefits you’ve received since working with us? Once you have this information, drive the story home using emotional language  and statistics. I recommend the following structure for your case study: Introduction:  Provide background information about the client’s business, such as the size, business model and types of customers served. The problem:  Describe what is hurting the business, in logical and emotional terms. For instance, ineffective resource allocation may be slowing production, which diminishes gross revenue, but it also leads to sleepless nights and stress for the business owner. The solution:  Describe why the client chose you instead of a competitor, and what solution you came up with to solve their problem. This is a great opportunity to showcase your diligence in analyzing the client’s needs and your expertise in solving their problem. The results:  While I like to include statistics throughout the case study, this is where you can really emphasize the positive long-term change you created, both for the life and business of your client. Hopefully, you’ve been tracking the metrics for your client work. Metrics such as total revenue, search traffic, email opt-ins, conversion rate and page views are great to include in a case study - so long as you’ve delivered an improvement over time. Check out this example from one of Neil Patel’s case studies. He mentions a problem that is undoubtedly common in his niche, then describes his solution along with incredible statistical results for increased credibility. Without these numbers, the claims could be viewed as boastful rather than authentic. Landing Page Design While you might want to feature your sales case study on your homepage or send the case study out as a PDF document to your mailing list, I recommend having a designated landing page for the case study. Weaving a powerful narrative, featuring potent statistics and making your client seem relatable is only one facet of creating a good sales case study. If your goal is to drive leads, your landing page needs to be optimized for conversions. I’ve spent countless hours split testing the headlines, copy, images and CTAs on landing pages, and while it can be tedious, it’s definitely worth it in the long-run for maximizing your conversions. Especially if you’re diving cold traffic to your landing page through paid ads, it’s important that your landing page is tonally and stylistically consistent with the ad. When someone clicks through to your page, there should be no unpleasant surprises in terms of the color schemes  and type of language used. Dollar Shave Club  does an excellent job of providing a cohesive experience for customers that click through to their site from Facebook. This ad directs to their home page, which aligns well with the ad's copy and imagery: In terms of structuring your landing page, I’ve found that the popular advice for structuring blog posts  still applies. Headlines and short paragraphs help to break up walls of text and improve readability. Bullet points are also great for communicating core information succinctly, as shown in this case study for Salesforce: If you have powerful statistics at hand, data visualization  techniques can allow you to convey them in a more emotionally impactful manner. In my opinion, graphs and charts are excellent visual tools for showing how (with your help) a client moved from a miserable point A to a glorious point B. Having produced numerous testimonials, I’m consistently told by my clients that the data visualizations and other visual elements were their favorite parts of the testimonials. As an example, check out this graph I produced for Royal Wolf  to demonstrate the kind of results you can expect over a six-month period. Additionally, it’s important to remember that your landing page has one objective: to get visitors to opt-in to your email list. For this to happen, your landing page needs to flow smoothly from one point to the next, until they reach the inevitable opt-in form. Mentions of other products and links to external sites only distract from this objective. When I see landing pages with abundant distractions, I immediately imagine a highway with roadblocks impeding the traffic. Clear out those roadblocks and ensure that opting in is as easy as humanly possible. To reference Neil Patel’s aforementioned case study, the CTA section  really stands out (and has probably been split tested mercilessly for the best results). Backed by color psychology, orange is one of the most popular color choices for CTA buttons because it pops so well. I love to use orange CTA buttons on sites with neutral or low-key color schemes. Also, Neil includes a headshot of himself to convey trust and indicate that he brings real customers to sites, not just browsers that will help boost your vanity metrics. This is a crucial distinction when you’re charging premium rates like Neil is. Promoting Your Case Study Once you've created your case study, the next step is to tell people about it. Here's how to to do just that successfully. Facebook Advertising With over 2 billion active monthly users, Facebook is a great channel for finding people that are interested in every niche imaginable. By using Audience Insights, you can figure out what pages people are following within your niche - so you can target them with an ad for your sales case study. While there is an enormous amount of demographic information available in Audience Insights, my favorite feature is Page Likes. If you’re analyzing the fishing niche, type â€Å"fishing† into the interests bar on the left. After clicking on Page Likes, you’ll see what other pages people like who share this interest. The affinity score  is important to look at because it shows the likelihood of someone liking a page compared to the average Facebook user. These insights are crucial when it comes to targeting. You will achieve the best results when you’re targeting interests that fanatics (rather than casual fans) would be interested in. In my experience, it’s the fanatics who are more likely to opt-in to your email list or buy your product. Before you start running ads, it’s important to know your Customer Lifetime Value (CLV). If you know exactly how much money you expect to make from an email list subscriber in the long-term, then you can budget your Facebook advertising campaign accordingly. Before you start running social media ads, it's important to know your Customer Lifetime Value:If you know that your average email subscriber spends $25 with you before unsubscribing or going dormant, if you can spend less than $25 to get them onto your list - then you’re going to make a profit. In reality, if you have a high-value case study, a good landing page and your targeting is correct - you should be able to acquire leads for $3 or less, which would yield a gigantic profit in this scenario. For maximum credibility, include a headshot of the client from your case study in your ad image (for some reason, headshots perform very well  in Facebook ads). In the ad copy, include a quote from the client or a statistic relating to how you helped them to improve their business results. This ad by Outbrain  is a great example of a Facebook ad that leverages social proof and begs to be clicked. Social Media If you don’t feel comfortable diving into paid traffic right away, that’s fine. You can still use social media to acquire leads for free. When posting a sales case study on social media, the same rules apply as when you publish a blog post: include a captivating image (such as a client headshot), use emotive language, be succinct, mention key statistics, and include all relevant hashtags. On Twitter, I recommend using your case study post as a pinned tweet, so it stays at the top of your Twitter feed and gets the most attention. In my opinion, Instagram is one of the best platforms for promoting a sales case study. Lots of brands include landing pages (rather than homepages) in their Instagram bios to grab leads, you can do the same with a case study landing page. Foundr, a digital magazine for entrepreneurs, uses its Instagram bio to link to this landing page  promoting a $79 startup guide. If you take the time to post high-value content and follow lots of people who like posts by competitors in your niche (so that they follow you back), you will definitely generate some attention  on your Instagram page. If a link to your case study is the first thing they see on your page and it’s relevant to them, you’ll easily be able to extract contact information from your Instagram followers. Recommended Reading: How to Build the Best Social Media Promotion Schedule For Your Content Content Upgrades A content upgrade  is a special type of lead magnet that pertains to a specific blog post. After a person has finished reading a post, you can offer them a free ebook, checklist or case study which gives additional information about the subject - in exchange for the person’s email address. In my experience, highly specific content upgrades usually result in better conversions than generic lead magnets- since you’re delivering value on a topic that they have a proven interest in. In my experience, highly specific content upgrades usually result in better conversions than...For instance, this post  offers a downloadable PDF at the end of the article in exchange for contact information. If a visual communications agency publishes a blog post about creating visual content on a shoestring budget, it would make sense to offer a case study as a content upgrade that describes boosting a client’s website traffic using a combination of infographics, videos and presentations. Because the person reading your blog already has an interest in visual content, they can pick up additional strategic tips about how to create and promote such content by reading the sales case study. In this situation, the case study not only gives the reader immediate actionable tips, but it subtly conveys that you really know how to get results with visual content marketing.  So, if they eventually want to move on from free and low-cost visual content creation, you will be the first person they think of. Recommended Reading: How to Create Amazing Content Upgrades For Your Blog Email Marketing Sales case studies aren’t only a tool for getting people onto your mailing list. Personally, I find it impactful to include case studies as part of my autoresponder sequence  - to warm up people who are already on my list (just remember to segment your list so you don’t resend the case study to people to joined your list via your case study landing page). Market Hero  is an excellent autoresponder  that features an abundance of email design themes, a simple drag-and-drop interface and calculates your CLV for you. When you know your CLV, you also know how much money you can spend acquiring leads without taking a loss. This infographic from Kissmetrics breaks down how to calculate CLV as well: Successful email marketing involves building rapport, offering high-quality actionable advice and subtly conveying your expertise. Sometimes it’s okay to go for the hard sell via email, but you’ll push people away if you do this too much (a painful lesson I learned in my early years as a marketer). Aside from the occasional sales email, the majority of your messages should be delivering value- case studies fit in perfectly with this strategy. As an additional tip, try including a link to your case study in your email signature. This is particularly useful for sales staff or anyone else in your organization that frequently interacts with potential clients.

Japan's Dragon Triangle Essay Example | Topics and Well Written Essays - 1250 words

Japan's Dragon Triangle - Essay Example As you travel on the other side of the globe, towards the Pacific ocean off the coast of Japan, you are likely to encounter a less known, but equally mystical area of ocean, known as â€Å"The Dragon Triangle† more popularly known to the Japanese as â€Å"Ma-no Umi† which literally translates as â€Å"The Sea of the Devil†. A series of unexplainable events, which are beyond the powers of us mere mortals, has led to the development of sensational theories, some of which have even found way into the folk lore of the Japanese people. According to the myth, the dragons live deep underneath the deadly sea and their movement causes the sudden churn in waves, whirlpools, dense fog and sudden storms. While yet others believe it to be the handiwork of â€Å"mikakunin hiko-buttai†, Japanese for UFOs. Various authors, scientists and researchers have attempted to solve such mythical occurrences and reason the popular theories revolving around witchcraft, haunting, demon possessions and wizardry but none, so far, have come close to actually addressing the problem. However, Theodre Schick and Lewis Vaughn, in their famous book titled â€Å"How to think about weird things†, have presented an interesting formula called the SEARCH formula, which is in fact an acronym for the four steps. If we consider the case of the Japanese Dragon Triangle, and study it in the light of the tool developed by Vaughn and Schwick, chances are we might derive some logical conclusions and help clear the myths relating to such mysteries.

Concert Report of Gentleman's Rule Essay Example | Topics and Well Written Essays - 1250 words

Concert Report of Gentleman's Rule - Essay Example Because the program was organized in the evening, lighting was an important and integral part. There was sufficient lighting to make everything visible. The lighting system was also used as a decorative system as there were combination of different forms and types of lights in different switches and rhythms so synchronize with the music that was being done. Again, because there was a conscious effort to ensuring that fans and all other stakeholders within the premises of the theatre did not have problem with visuals, there was create visibility with the lighting system that was provided. It was the stage itself that did not have much light due to technical reasons such as concentrating the light only on people of whom the technical themes wanted attention to go to at a point in time. On the issue of ease of movement by patrons of the concert, particularly the fans, it would be said that even though the Royal George Theatre is a very sizeable place, for some reasons, it could not guar antee patrons of the program much movement. The problem was not due to that natural size of the auditorium but due to the fact that the songs that were done where danceable tunes, of which most fans wanted more and more space to shake themselves off with the music. Accessibility for people with disability would however be approached with a different tone noting that so much room was made for these people to have accessibility. There was actually a whole floor on the storey row that was preserved for people with disability. This was a step in the right direction as this floor was well fitted with accessible gadgets for the people with disability. Sound levels were perfect from a technical view point as organizers and the sound theme ensured that there was perfect harmony in the production and release of sound. There was virtually no instrument in the room, whose sound level was swallowed by the other and this contributed to the harmony in sound production and sound levels (Graves et al, 2002). But as expected, the voices of the fans swallowed the sound from the stage on some occasions, especially in cases where well known tunes were being played. In sum, it would be said that the venue of the concert was very comfortable in terms of sound and lighting but not so much comfortable for people who really were bent on using their dancing shows to the fullest. This is because the concert was organized to take a more diplomatic form whereby the fans would be passive rather than active participants. Performers The main performers for the show were the Gentleman’s Rule. These are a group of young and talented ten (10) male singers and composers (Gardner, 2006). The area of specialization of these singers is mainly acapella. On stage that night, the clothing of all 10 was something that deserves commendation. This is because the clothing was designed to give unique identities to these performers. For example they were dressed according to their vocal roles in the group with the led singer having what has come to be known as the Michael Jackson hand band. Light skinned clothes that would not make them produce so much sweat. The shirts were short sleeved to allow for aeration and the trousers were certainly made of cotton to absorb liquid well. The actions performed by the singers on stage often changed with the mode of the song being delivered. But the organization of the songs was done so well that